Quoting Gil Crouch, Joel Miller writes: “The idea of the gift economy is fundamental in how we create social bonds, form and maintain relationships, deep or just transactional, such as with a brand through marketing activities like advertising,” says Crouch. “Writing poems, sonnets, novels, non-fiction books, articles, blog posts, all are forms of this moral and social gift-giving. The writer creates a book and publishes it because they want to tell a story. When we read the book, we are reciprocating the gift by reading it.” A piece of writing is a pact between the writer and reader. It’s a contract, and we feel betrayed or cheated when we discover the writer didn’t invest their work with the effort, intent, or skill we expected. It’s like buying a bag of chips and finding out the package is mostly air. We feel ripped off. Deepening this dynamic, Ruth Gaskovski and Peco recently discussed the “I” of the creator. “There is an ‘I’ behind a work of art,” they write. Ruth mentions ...
Insights into communication, writing, publishing, and media, founded on the Christian faith